Creating compelling stories to center the Health IT journey​

People working together

"We believe that healthcare providers deserve cutting-edge technology solutions that not only enhance their practices but also bolster the invaluable work they undertake. Effective communication is the cornerstone of collaborative and impactful efforts in the healthcare domain. In our view, Healthcare IT carries a profound responsibility akin to that of healthcare providers to their patients, and it is our duty to ensure that technology plays a pivotal role in advancing the overall well-being of the healthcare ecosystem."

Bronwen Huron, Founder & CEO

We define
the space

Project and Program Management
  • Proven expertise in effectively managing projects and programs from initiation to completion.
  • Ensuring seamless execution through meticulous planning, monitoring, and adaptation to changing circumstances.

We create
winning strategy

Solution Engineering
  • Identifying and capitalizing on key opportunities to unlock untapped markets.
    Conducting client interviews to uncover the root of their needs and customizing innovative solutions.
  • Delivering comprehensive reports on the impact of federal and state policies, providing a strategic advantage.

We have a vision
for your success

Healthcare Strategy Branding
  • Analyzing the current healthcare landscape to identify trends and opportunities, including the application of AI technology.
  • Crafting strategies that enable your organization to make a transformative impact.
  • Providing insightful reports on market strengths and weaknesses, translating them into actionable insights for strategic advantage.

We tell
your story

Solution Marketing
  • Orchestrating brand coordination and design for a compelling market presence.
  • Crafting impactful messaging, copywriting, and presentation support to resonate with target audiences.

We drive
sales

Solution Sales
  • Sales enablement materials
  • Sales Coaching
  • Support on calls

We show
up

In-Person Support
  • Facilitating client visits to build strong, lasting relationships.
  • Offering dynamic event staff support to enhance your organization’s presence and engagement.

Meet the people behind our success

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Bronwen Huron is an experienced healthcare IT and consulting professional with a robust interoperability, strategic planning, and product development background. Her expertise includes managing and launching certification products for FHIR-based data exchanges, overseeing large-scale interoperability events, and leading product redesign projects for significant healthcare clients. With a decade of experience as a bedside nurse, Bronwen brings a unique clinical perspective to her IT and consulting roles. Her skills in project management, stakeholder engagement, and market analysis make her well-suited to support comprehensive strategies for scaling operations, enhancing marketing efforts, and establishing a strong market presence.

Bronwen Huron

BSN, RN, MS, PMP

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Laureen Hudson is a highly experienced professional adept at supporting diverse project goals. With a strong background in marketing strategy and holistic assessments, she excels in launching effective digital campaigns and enhancing overall marketing. Her personal branding and social media management expertise boosts team recognition and engagement. Laureen’s strategic planning ensures alignment on long-term goals and robust roadmaps, especially for US market penetration, but also with an eye towards paving the way for global expansion. Her technical knowledge in Information Security, empathy, and exceptional people skills make her invaluable. She has been an instrumental editor, enhancing document consistency and improving our glossary, style guide, and trademark guidelines. In addition, her status as a dual US-Italian citizen allows her to take a global perspective on business ecosystems.

Laureen Hudson

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Ashley N. James, with her extensive experience in business analysis and expertise in HL7 standards, including FHIR, is a Health IT powerhouse. As a Product and Technical Liaison, Ashley has a proven track record in conducting detailed market reviews and distilling actionable insights from technical specifications and industry research to guide leadership. Ashley’s experience in launching services and interfacing with various healthcare applications also positions her as a critical asset in strategic planning. Her technical support and customer success management background further ensures that she can effectively contribute to holistic marketing assessments, personal branding initiatives, and expansion into markets.

Ashley James

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J.B. is a subject matter expert in digital traffic and usability optimization, establishing and enhancing cohesive brands, and digital and video imagery and production. Her comprehensive review of marketing channels and activities results in actionable recommendations that boost marketing effectiveness. Additionally, J.B. excels in establishing solid personal brands for executives and engineering teams, increasing brand recognition and engagement on social media platforms. J.B. Wheatley’s strategic insights and holistic approach make her an invaluable asset to any team aiming to excel in the Health IT sector.

J.B. Wheatley

They believe in us

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We’re ready to bring targeted solutions tailored to your specific needs, whether it’s market research, product positioning, or demand generation.
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We're excited to help move your project forward.